Beverly Thomas “Tootie” Schnaubert

“Tootie” Schnaubert was born January 29, 1917 to Stephen Arthur Schnaubert and Ella M. Adams Schnaubert in Rankin, Texas. Both parents died in December, 1918 when he was not quite two years old, their causes of death unstated. Tootie and his two siblings, Leon and Stephen, went to live with their grandparents, Arthur and Mentie Schnaubert in Upton County, Texas. By 1930, the combined family was living in Carlsbad, New Mexico where Arthur was working as an electrician for Carlsbad Light and Power Company.

Tootie married Peggy Jo Parks in 1939 and the couple would remain married until Peggy’s death in 1987. Tootie registered for the draft in 1940 naming his grandfather Arthur Francis as his next of kin and his employer as Homer Bryan of Carlsbad. He was 23 years old.

Around 1950, Tootie opened up his first retail grocery stores in Hobbs and called them Tootie’s Cashway. A 1952 article in the Lovington Leader announced the remodeling of their Hobbs store giving it the largest floor space of a grocery store in Hobbs. It offered not Green Stamps but Pacific Stamps.

It was not uncommon for the grocery to take out full page ads in local newspapers. The company also ran commercials on local radio stations. The melody was taken from an old Al Jolson song “Toot, Toot, Tootsie, Goodbye” and singer sang these lyrics. “Toot, Toot, Tootie’s Cashway. Ladies hear what we say…”

Clovis News Journal Sun, August 30, 1959

The company expanded to have multiple stores in places like Hobbs, Lovington and Clovis. It was not unusual to see Tootie’s image on the ads. Tootie eventually retired. Over the years, the company employed many people. An internet search of obituaries would mention that different individuals had worked in some capacity for Tootie’s Cashway.

Peggy Jo passed away in 1987 and Tootie followed him in death in 1997. Both are buried in Memory Gardens in Hobbs, New Mexico.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s